Programmatic Advertising in New Baltimore, MI

Programmatic Display Advertising is the best way to reach potential customers.

The Foundation of any Digital Campaign

Whatever budget you have, a Programmatic Display Campaign will help you reach people at the top of your sales funnel and those who are closest to buying.

Programmatic display has been around for some time now. But it still remains the most popular digital marketing tactic. It works! Here are the top five reasons Programmatic Display is worth your consideration.

Top 5 Reasons to use Programmatic Display

Outstanding Reach. Programmatic Display will reach clients regardless of their location. Wordstream estimates that Google Display Network alone is able to reach 90% of internet users. Add this to the other networks, and you'll see the potential for display advertising. Display advertising is the only medium that can reach as many people as it does.
Visually Appealing. These ads are visually appealing and use colors, pictures, and company branding to make them stand out and draw their attention.
Strong brand awareness. Localogy says that consumers have to come across a brand at least 10 times before considering doing business with them. That's up from seven instances just a few years ago. Programmatic display allows ads to be seen by a large audience of potential customers and makes an impact on them before they even become interested in a company's services or products. Because they've been exposed time and again to a business, it will be more likely for them to use their services.
Highly Targeted. Programmatic Display is great for brand recognition, but it also allows the ability to target an audience more likely to buy a business's services or products. We can target clients based upon the content of their website, the behavior of the target audience, and keywords that were searched. Demographics and past visitors can also be used to target.
Pairs well with other products. Programmatic display is great when used in conjunction with other products. According to studies, 27% of consumers will conduct a search for a business if they see their display ad. Additionally, there is a 59% rise in conversion when users perform searches that are related to Display ads. Both products are more effective when combined.

Targeting

Demographic Targeting - Target users according to their gender, age, HHI, job, and more.
Behavioral targeting - Target customers based on search, click, or web browsing history.
Content targeting - Target consumers based upon the content and sites they visit.
Geo-Targeting Target - Users on the basis of radius, zip code, city, state, county, DMA, and more.
Frequency caps - Limit the number of times users can view your ad.
Day Parting - Target your key consumers at a time when they’re most likely to buy.
Geo-fencing - Targeting consumers devices while they are in a certain location or after they have left it.
Retargeting - Remarketing to customers who have previously visited your website.

Results

Our Programmatic Buying specialists can create a plan to fit any budget. We will also guarantee a minimum of .1% CTR, based on the number of impressions purchased. Programmatic Display is a cost-effective way to reach hyper-targeted audiences with your brand and message. It provides a natural boost in performance compared to other advertising channels. We can help you decide which targeting strategies are best for your company.

Goals and Success Metrics

Our Programmatic Advertising Products

Targeted Display

Programmatic Display is designed to deliver ads to your target market using geographic, categorical, demographic, and behavioral targeting.

Geofencing Device ID

Device ID geo-fencing allows you to create custom fences around different locations, targeting users who have been in those fences within a specific timeframe.