Display and Search Advertising: The Perfect Match

William Power • Oct 07, 2022

The Power of Display and Search Advertising Working Together

As a small business owner, you know that every dollar counts when it comes to your marketing budget. You also know that to be successful, you need to have a comprehensive marketing strategy that reaches your target customer where they are spending most of their time—online. But with so many different options and strategies available, it can be difficult to know where to start. Enter display and search advertising.

When used together, display and search advertising can be powerful tools to reach your target market and grow your business. Here’s a closer look at how these two types of online advertising work and why they work well together.

What is Display Advertising?

Display advertising is a form of online advertising that uses banner ads, images, videos, and other forms of visual marketing to promote a product or service on websites, apps, or social media platforms. Display ads are typically less expensive than other forms of online advertising, such as pay-per-click (PPC) ads and can be an effective way to reach a wide audience.

What is Search Advertising?

Search advertising is a form of online advertising that uses keywords to target potential customers who are actively searching for products or services like those offered by your business. Search ads appear at the top of search engine results pages (SERPs), above the organic results. When someone clicks on a search ad, they are taken directly to the advertiser’s website.

Why Display and Search Advertising Work Well Together

While both display and search advertising can be effective when used alone, they work best when used together as part of an integrated marketing strategy. Here’s why:

Reach a Wider Audience: When you use both display and search ads, you’re able to reach a wider audience with your message. People who see your display ad may not be actively searching for your product or service at that moment, but your ad will plant a seed in their mind that could lead to a future search. Likewise, people who see your search ad may not have heard of your brand before, but the ad gives them a way to learn more about what you offer.

Generate More Leads: Because you’re reaching more people with your message, you’re likely to generate more leads using both display and search ads than you would using either one alone. And more leads mean more opportunities for sales and growth for your business.

Optimize Your Budget: Using both display and search ads allows you to optimize your marketing budget by bidding on keywords that are most relevant to your business while also placing banner ads on websites that attract your target market.

Final Thoughts

If you’re looking for an effective way to reach more people with your online marketing efforts, consider using both display and search advertising. When used together, these two types of online advertising can help you reach a wider audience, generate more leads, and get the most bang for your marketing buck.

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