SEO Explained

What are the benefits of SEO for businesses? 

The primary benefit of SEO for businesses is the ability to capture and entice new customers through improving organic search rankings. When a web user inputs keywords or terms into a search engine, brands that sell relevant products and services have an opportunity to connect with prospective customers. To understand the potential of an effective, tailored SEO strategy, it’s beneficial to look at some key statistics:

• 68% of online activity now originates on search engines (source).
• Google processes more than 60,000 searches per second.
• 88% of smartphone users will visit or contact a business within 24 hours of conducting a local search.
• The number of local searches (for example, near me, close by) has increased by over 900% since 2016.
• Organic search is the main driver of web traffic, accounting for over 50% of site visits.

Studies suggest that search engines are increasingly influential, with almost 90% of consumers using a search engine to inform decision-making.

Additional benefits include:

• Higher CTR and ROI than other digital marketing methods: SEO drives over 1000% more organic traffic than social media (source).
• Accessibility: SEO enables businesses to reach much wider audiences and connect with new customers all over the world due to the popularity and reach of search engines .

Designing a solid SEO strategy. 

An SEO strategy is a plan devised to increase traffic, enhance visibility, create leads and gain a competitive advantage. SEO strategies should be tailored to target the brand’s ideal customer and direct web users towards relevant content. If you don’t have expertise in digital marketing, it’s wise to consider joining forces with a marketing agency that specializes in SEO to create a solid, comprehensive strategy to get your business noticed online. Campaigns should deliver on key performance objectives. Once your SEO strategy is up and running, it’s beneficial to analyze, monitor and evaluate data to track performance and address weaknesses. 

Do I need professional SEO services?

SEO has the potential to send sales soaring and help brands to make a splash and expand their client base, but it is not guaranteed to work. Working with experienced, professional SEO agencies in New Baltimore, MI is an effective means of boosting your chances of capitalizing on the scope of SEO and putting your business firmly on the map. 

Summary

Search engine optimization is a marketing technique, which aims to boost organic search ranking to enable businesses to increase sales, connect with new customers and enhance their online profile. Search engines process more than 5 billion searches per day, with a growing number focused on local businesses and services. If you’re on a mission to expand your client base, supercharge sales and get your company noticed, why not find out more about professional SEO services?